I was recently reminded how critical it is to shape communication for the receiver, rather than for our comfort level.

One of our clients is going through some changes in terms of role restructuring, and subsequent process and system changes.Line managers were informed of the changes and associated timelines and were asked to pass the information along to their teams.  Easy enough, right?

While all the line managers dutifully passed on the information, not all of the team employees had the same understanding or response to the communication.
Why is that?
Because of the way the message was shaped.