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“WhatsApp Can Cost You Your Job… Or Save It” – A 2026 Labour Law Lesson for Employers

  • Writer: Grant Wilkinson
    Grant Wilkinson
  • 16 hours ago
  • 2 min read

In 2026, South African employers are increasingly dealing with misconduct that doesn’t happen on the shop floor but on WhatsApp and social media.

Two recent Labour Court decisions highlight an important reality:

Not all offensive or inappropriate messages justify dismissal, but some clearly do


Case Snapshot 1: When dismissal was too harsh

In Erarite (Pty) Ltd t/a Khayelitsha Superspar v CCMA & Others, a bakery manager posted a provocative biblical verse on WhatsApp during heightened workplace tensions.

The Court accepted:


  • The post was inappropriate and provocative

  • The employee exercised poor judgment


But crucially, it did not amount to incitement or serious misconduct.

Dismissal was found disproportionate, with a warning being more appropriate.


Case Snapshot 2: When dismissal was upheld


  • Employees sent a WhatsApp message labelling colleagues as “impimpi” (informers)

  • The Court found the message was threatening and undermined workplace safety

  • There was no remorse


Result: Dismissal upheld as fair 


The Legal Principle: Context + Consequence + Trust

These cases reinforce a key principle from Sidumo:

Fairness is about proportionality—not simply whether misconduct occurred.

Courts will look at:

  • The content of the message;

  • The context (e.g. workplace tensions, instructions given);

  • The impact on trust and workplace relationships;

  • Whether the employee shows remorse.


What This Means for HR & Executives

  1. Update your policies

    Ensure your disciplinary code clearly addresses:

    • WhatsApp groups

    • Social media conduct

    • Off-duty misconduct impacting the workplace


  2. Avoid “zero tolerance” shortcuts

    A blanket rule = risk.

    Even offensive conduct may not justify dismissal unless:

    • There is real harm, or

    • The trust relationship is irreparably damaged


  3. Focus on consistency and evidence

    You must show:

    • Why the conduct was serious

    • Why dismissal (not a warning) was appropriate

    • That similar cases were treated consistently


  4. Train line managers

    Most of these cases turn on poor frontline decisions—not the law.


Final Thought

The modern workplace has moved onto smartphones—but the legal test hasn’t changed:

Was dismissal a fair and proportionate response?


Get that wrong—and even clearly inappropriate behaviour may cost the employer at the CCMA.



This article is for informational purposes only and does not constitute legal advice. For specific legal guidance on protected disclosures, employment practices, or compliance obligations, consult a qualified labour law practitioner.


© 2026 Global Business Solutions (GBS). All rights reserved.


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